Privacy policy

Who We Are

Macmerise Celfie Design Pvt Ltd ("Macmerise," "we," "us," or "our") operates the website macmerise.com and associated mobile applications. We are headquartered at 141, Adarsh Industrial Estate, Sahar Road, Chakala, Andheri East, Mumbai 400059, Maharashtra, India.

This Privacy Policy covers what personal data we collect, why, how we protect it, and what rights you have. By using our website or buying from us, you agree to the practices described here.

This policy is published in compliance with the Information Technology Act, 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023, and the Consumer Protection (E-Commerce) Rules, 2020. For customers in the United Kingdom and European Economic Area, we also comply with the applicable provisions of the UK GDPR and EU GDPR.

Information We Collect

We collect what we need to fulfil your orders and communicate with you. Nothing more.

Information you provide directly:

• Contact details — Name, email address, phone number, and delivery address (to process and deliver your orders)
• Payment information — Credit/debit card details, UPI IDs, or net banking information (processed securely by our payment partners; we do not store full card numbers)
• Account information — If you create an account, we store your login credentials (password is encrypted and never stored in plain text)
• Communication data — Messages you send us via email, WhatsApp, or our contact form
• AI Customizer inputs — Text prompts and design preferences you enter when using our AI design tools

Information collected automatically:

• Device and browser data — IP address, browser type and version, operating system, device type, screen resolution
• Usage data — Pages visited, time spent on pages, products viewed, search queries, referring URLs
• Location data — Approximate location based on your IP address (we do not collect precise GPS location)
• Cookie data — See the "Cookies and Tracking" section below

We do not collect sensitive personal data such as medical records, biometric data, sexual orientation, religious beliefs, or political opinions. We do not knowingly collect information from children under the age of 18 without verifiable parental consent.

How We Use Your Information

We use your personal data for the following purposes:

• Order fulfilment — Processing, shipping, and delivering your purchases
• Customer support — Responding to your queries, handling returns and refunds
• Account management — Maintaining your account, order history, and saved addresses
• Communication — Sending order confirmations, shipping updates, and delivery notifications via email, SMS, or WhatsApp
• Marketing — With your consent, sending promotional offers, new product announcements, and personalised recommendations (you can opt out at any time)
• Analytics and improvement — Understanding how customers use our website so we can improve the shopping experience
• Legal compliance — Meeting our obligations under applicable Indian and international laws
• Fraud prevention — Detecting and preventing fraudulent transactions

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate our website, remember your preferences, and understand how you interact with our store. Here are the tools we use:

• Shopify cookies — Essential cookies required for the shopping cart, checkout, and account features to function. These cannot be disabled without breaking the store experience.
• Google Analytics 4 (GA4) — We use GA4 (Measurement ID: G-YKVT45WMYP) to understand website traffic patterns, popular products, and user behaviour. GA4 collects anonymised usage data. Managed through the Google & YouTube Shopify app.
• Meta Pixel — We use the Meta Pixel (ID: 4007294206230615) to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads based on your browsing activity. Includes Automatic Advanced Matching for improved attribution. Managed through the Facebook & Instagram Shopify app.
• Shopify Analytics — Built-in Shopify analytics for store performance tracking.

You can block or delete cookies through your browser settings, though some parts of the store may not work properly without them. More about cookies at allaboutcookies.org.

How We Share Your Information

We do not sell your personal data to anyone. We share your information only in the following circumstances:

• Payment processors — Razorpay, Shopify Payments, and other payment gateways process your payment securely. They receive only the information necessary to complete transactions.
• Shipping and logistics partners — Delivery partners receive your name, address, and phone number to deliver your orders.
• Shopify — Our e-commerce platform, which hosts our store and processes order data.
• Analytics providers — Google (GA4) and Meta (Pixel) receive anonymised usage data as described above.
• Communication partners — Twilio (for OTP/SMS), WhatsApp Business (for order updates and support).
• Legal obligations — We may disclose information when required by law, court order, or government request.
• Business transfers — In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.

All third-party partners are contractually required to use your data only for the purposes we hire them for and to keep it secure.

Data Security

Here is how we protect your data:

• All data transmitted between your browser and our website is encrypted using SSL/TLS (HTTPS)
• Payment information is processed by PCI-DSS compliant payment processors — we never store full card details on our servers
• Access to personal data is restricted to authorised employees who need it to perform their duties
• We maintain firewall protection and conduct regular security reviews
• Passwords are stored using one-way encryption (hashing) and are never accessible in plain text

No system is perfectly secure — that is true for every website on the internet. Use a strong, unique password for your account, and contact us right away if you suspect someone else has accessed it.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy:

• Order data — Retained for 8 years from the date of purchase (as required by Indian tax and accounting laws)
• Account data — Retained as long as your account is active. If you request account deletion, we will erase your data within 30 days, except where retention is required by law.
• Marketing data — Retained until you unsubscribe or withdraw consent
• Analytics data — GA4 data is retained for 14 months. Meta Pixel data follows Meta's data retention policies.
• Support communications — Retained for 3 years from the date of the last interaction

Your Rights

Under the Digital Personal Data Protection Act, 2023 (India) and the GDPR (for UK/EEA customers), you have the following rights regarding your personal data:

• Right to access — You can request a summary of the personal data we hold about you
• Right to correction — You can ask us to update or correct inaccurate information
• Right to erasure — You can request deletion of your personal data, subject to legal retention requirements
• Right to withdraw consent — You can withdraw your consent for data processing at any time. This does not affect the lawfulness of processing done before withdrawal.
• Right to data portability — For UK/EEA customers, you can request your data in a structured, commonly used format
• Right to restrict processing — For UK/EEA customers, you can request that we limit how we use your data
• Right to object — For UK/EEA customers, you can object to processing based on legitimate interests, including direct marketing
• Right to grievance redressal — You can file a complaint with our Grievance Officer (details below) or with the Data Protection Board of India

To exercise any of these rights, email us at cs@macmerise.com with the subject line "Data Privacy Request." We will respond within 30 days.

International Data Transfers

Your data may be processed by our service providers in countries outside India, including the United States (Shopify, Google, Meta) and other jurisdictions. When transferring data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable, to protect your information in accordance with this policy and applicable data protection laws.

Third-Party Links

Our website may link to other websites and services. We have no control over their privacy practices, so read their policies before sharing personal information with them.

Changes to This Policy

We may update this policy as our practices or legal requirements change. When we do, we will update the "Last updated" date at the top. Check back occasionally. Continued use of our website after a change means you accept the updated policy.

Grievance Officer

As required by the IT Act 2000, IT Rules 2011, the Digital Personal Data Protection Act 2023, and the Consumer Protection (E-Commerce) Rules 2020, our Grievance Officer is:

Name: Mr. Pathik Shah
Designation: Grievance Officer & Nodal Contact Person
Organisation: Macmerise Celfie Design Pvt Ltd
Address: 141, Adarsh Industrial Estate, Sahar Road, Chakala, Andheri East, Mumbai 400059, Maharashtra, India
Email: pathik@macmerise.com
Phone: +91 7279999888

We will acknowledge your complaint within 48 hours and work to resolve it within one month from the date of receipt.

If you are not satisfied with our response, you may file a complaint with the Data Protection Board of India (under the DPDPA, 2023) or, for UK/EEA customers, with the relevant supervisory authority in your jurisdiction.

Contact Us

Questions about this policy or your data? Get in touch:

Email: cs@macmerise.com
WhatsApp: +91 7279999888
Hours: Monday to Friday, 10:00 AM to 6:00 PM IST