Sahil Shah - Founder & CEO, Macmerise

Sahil Shah co-founded Macmerise in 2012 alongside his cousing Pathik Shah and wife Binal Shah, turning a guest room in Mumbai into what is now India's leading custom accessories brand. With over 13 years of experience in product design, e-commerce, and brand building, Sahil has guided Macmerise from a bootstrapped startup to a company that has shipped 2M+ products to 700K+ customers.

Under Sahil's leadership, Macmerise pioneered AI-powered design tools that let customers create their own phone cases, apparel, and accessories — making personalisation accessible to everyone. The brand counts Amitabh Bachchan as an investor and brand ambassador, and has collaborated with top global brands like Disney, Warner Bros, Universal, etc for accessories.

Sahil writes about custom product design, e-commerce technology, and the intersection of art and technology on the Macmerise blog.