Our Story

What is Macmerise?

Macmerise makes phone cases, drinkware, apparel, and accessories that actually say something about the person carrying them. We design and manufacture everything in-house at our facility in Mumbai, and we've shipped over 2 million products to more than 700,000 customers across India and beyond.

What started as a gadget accessories brand has grown into a customisation platform. Our AI Customizer lets you generate one-of-a-kind designs for phone cases and t-shirts. No templates, no generic clip art. You describe what you want, and our AI builds it.

Our story

In 2012, Sahil Shah — an unapologetic Apple fanboy — wanted a MacBook decal. The decal cost less than the shipping. That didn't sit right.

So he figured out how decals were made, borrowed a printer, and started making his own. Friends wanted theirs. Then friends of friends. Within months, Sahil and his brother Binal Shah had turned a guest room in Mumbai into a makeshift workshop, and Macmerise was born.

The name? A brainstorming session gone rogue. "Macnificent" was on the list. So was "Macmerising." They landed on Macmerise — a verb that means giving your gadgets a serious style upgrade.

From that point on, the direction was clear: we won't make what everyone's making. We'll make it our way.

The decal days didn't last long. Customers kept asking where they could get phone cases with the same kind of design. So we answered. Cases became our focus, and the product line kept expanding — tumblers, bottles, laptop sleeves, t-shirts, hoodies. Each category built on the same idea: everyday objects should reflect the person using them.

What we do

We design, manufacture, and ship from Mumbai. Every product goes through our in-house team — from concept to packaging.

Our phone case lineup includes the Dopamine Collection (bold colours, high energy), the Clarity Series (transparent cases with layered artwork), the Situationship Series (mood-driven designs), and the Kickstand Collection (functional meets expressive). On the drinkware side, there's the FOMO Tumbler and the Zen Bottle — both designed to be carried, noticed, and asked about.

Apparel is where things get interesting. Our AI-designed t-shirts and hoodies let you wear something that literally no one else owns. You can use our AI Customizer to generate artwork from a text prompt, tweak it, and order it printed on a tee — all in a few minutes.

That customisation engine is the future of what we're building. Phone cases, drinkware, apparel — and a lot more categories are coming.

Our culture

Step into our office and you'll probably hear music, smell food, and find people arguing over font choices. That's a regular Tuesday.

We work hard, laugh harder, and obsess over details that most people won't consciously notice — but will feel. The right radius on a case edge. The weight of a tumbler in your hand. The way a colour looks under warm lighting versus daylight.

We don't do ordinary. We do different. We do Macmerise.

Backed by the best

Amitabh Bachchan is an investor in Macmerise and our brand ambassador. When someone of that stature puts their name and their money behind what you're building, it says something about where the brand is headed.

We've been covered by national and industry press over the years, and the attention has always followed the same pattern — people are surprised that a homegrown Indian brand is doing this at this level. We take that as a compliment.

Start the conversation

That's our tagline, and we mean it literally. We make products that get people talking — to you, about you, because of what you're carrying.

Browse around. Try the AI Customizer. Find something that feels like yours. And if someone asks where you got it, you'll know what to say.