Now when we look back it is hard to believe that a business idea could have actually stemmed out from a funny conversation between two gizmo freak brothers. One fine evening both of them were having a chat about ordering a Macbook decal from the US and realized that the shipping charges would turn out to be more expensive than the product itself. This concept of paying a higher amount for shipping than the actual product was rejected outright by his Gujarati mind.
Knowing Sahil who is a self-confessed Apple worshipper, he would not have led that discussion end there, so he went back home and googled his heart out to understand the technical know-how of making a decal and within a week he made one for his Macbook which turned out to be “pretty awesome” in his words!!! Slowly the word started spreading amongst all his friends and Sahil thought that it’s time to start Macmerise in a small yet serious way….
What on earth does Macmerise mean?Soon everybody around started hunting for names for a company which makes decals (stickers in a layman’s term) for Macbook. The core idea was to give the perfect makeover to one’s Macbook and make it look magnificent. Wait a second !!! We thought lets name it Macnificent….however this name did not get many takers. Macmerising (mesmerizing your Mac) sounds better. We collectively thought that let’s make it a verb. “Macmerise” sounded perfect, we unanimously agreed!!!! So within 24 hours we got our name….and we love it!!!
Behind every Start – Up is your Home where it all beganIt all began in 2012 in the guest room of Sahil’s house where he installed a small machine and had one employee (read himself) doing just about everything. However being the only company to manufacture decals in India the orders gradually started increasing with each passing day.
The Big Plunge – Mobile casesAlmost every customer who bought decals from us asked us about phone cases and we also believed that the natural progression from decals/skins was Mobile cases. It also helped that this category was booming globally, and soon the trend would be observed in India as well. But we did not want to be just any other mobile case brand….What could we do to be different amongst the rest, we asked ourselves?
Knowing how diverse and unorganized the segment was we wanted to be known from bringing something different with Phone Cases….This belief also reflects in our tag line… “doing the same differently”!!! Again Sahil, a self-confessed superhero fan boy decided to acquire the license of Disney and Marvel, thereby making Macmerise the first ever brand to venture into licensed Mobile Cases in India.
Start – Up Got Wings to Fly:With phone cases there was no looking back. The business had now shifted gears and stated expanding day by day. The hobby business had slowly found its own identity as a brand to reckon with.
The Essence of Macmerise:Amidst all the madness that is happening currently as we spread our wings, Macmerise at its core believes that Gadget Accessories are evolving to be “fashion accessories” and we treat them as a creative product. They represent our style and mood on any given day. We stick to our basics in making our designs exclusive and unique. We are proud to address ourselves as a “Lifestyle brand” and this vision will remain constant as we climb higher mountains in our journey.